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6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From Them)

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B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. Not to mention B2B can involve so many more decision makers you may need to appeal to. Showcasing the value of something like software at scale can be trickier than explaining how your cutting-edge hoverboard might benefit just one person. But, in our view, building a successful B2B page boils down to a few key things: Creating an engaging experience that makes prospects acutely aware of the problem you solve Promoting your offer clearly and simply, and Cleverly leading visitors through consideration, towards conversion. Persuasion sounds great in theory, hey, but what does this actually involve? To help you better understand what makes an effective B2B landing page, we’ve analyzed six Unbounce-built pages doing a great job.
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The Power of Drumming

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Epictetus, the Greek Stoic philosopher is quoted as saying, “We cannot choose our external circumstances, but we can always choose how we respond to them.” This idea is often repeated in therapeutic circles as a reminder of personal responsibility. When I say something along these lines, I’m usually thinking of Choice Theory, and one of the recurring group sessions I lead is on the concept of total behavior. This is the idea that, at any given time, we are experiencing emotions, physical sensations, thoughts and “doing” behaviors. These four categories make up our total behavior, and, while we can’t directly control emotions and physiology, we can make choices in how we think and what we do that will then lead to shifts in these other areas. Recently, I was leading one of these group therapy sessions in my adolescent boys' group, and I noticed one student, who had recently gotten some difficult news, was despondent. He hung his head throughout the group and barely re
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Field Instructor Training September 27th to October 3rd

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Thank you for your interest in Blue Ridge Therapeutic Wilderness. We are a licensed treatment program that uses the wilderness setting to provide a clinically-focused intervention, teaching clients accountability, communication skills and healthy emotional and behavioral habits. BRTW’s main office is in Clayton, GA, in the southern Appalachian Mountains and borders the Chattahoochee and Nantahala National Forests. Clayton is conveniently located between Atlanta, GA, and Asheville, NC. We are currently looking to fill the position(s) of Field Instructor. Qualified individuals will be asked to go on a week-long training. Our next training is September 27th to October 3rd. Download Blue Ridge Therapeutic Wilderness Field Instructor Application Instructors are pivotal to the success of BRTW.  Field instructors work an 8-day on, 6-day off schedule.  For the entire 8 days, instructors hike and camp with clients in the National Forest.  The program serves youth “in-crisis”, ages
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Google Offers More Algo Update Details

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Google’s John Mueller offered additional details about what could cause a site to lose ranking in the recent  core algorithm update . And it has nothing to do with authors. Question About Core Algorithm Update Here is the question asked: “After the recent Google search algorithm update, we’ve seen dramatic negative impact in our average positions for our most common keywords. Our site has not changed. Can you describe what the changes were that might be affecting the SEO?” What Changed in Google’s Algorithm John Mueller answered with a general description of what changed. It’s not that your website is low quality It’s about how Google defines what is relevant to a user query What is relevant for specific users. This is what Google’s John Mueller said: “This is something kind of like we mentioned before. These are general algorithm updates that we make from time to time with regards to search. And it’s not like your site is worse or different in any way. It’s e
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Guidance for Parents of Struggling Teens

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When you held your tiny infant in your arms, you wished all the best for their future: success, friendship, health, and joy. But eventually independence, rebellion, stressful life situations, behavioral issues, or emotional stressors set in. And here you are now, overcome with emotions centered around your struggling teen. How can I help my son with his depression and anxiety? What can I do to get my daughter to speak to me? I don’t understand why my teen behaves/reacts this way. How did I not see this coming? Where did I go wrong? What now? We are here to help. Our team at   Blue Ridge Therapeutic Wilderness   helps your child overcome their obstacles while participating in our intentional, safe, and life-changing program. We can offer both your troubled teen and your family a pathway for hope, change, and healing. But right now we’re just going to provide you, an overwhelmed parent of a struggling teen, with some wisdom for the moment. The 5 Non-Negotiables Th
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