Health and Education

Google’s John Mueller offered additional details about what could cause a site to lose ranking in the recent  core algorithm update . And it has nothing to do with authors. Question About Core Algorithm Update Here is the question asked: “After the recent Google search algorithm update, we’ve seen dramatic negative impact in our average positions for our most common keywords. Our site has not changed. Can you describe what the changes were that might be affecting the SEO?” What Changed in Google’s Algorithm John Mueller answered with a general description of what changed. It’s not that your website is low quality It’s about how Google defines what is relevant to a user query What is relevant for specific users. This is what Google’s John Mueller said: “This is something kind of like we mentioned before. These are general algorithm updates that we make from time to time with regards to search. And it’s not like your site is worse or different in any way. It...

Have you heard of account-based marketing (ABM) before? (It’s also known as key account marketing) Whether those are familiar letters or sound like a foreign language, ABM is simple. These are the basics: instead of a one-to-many marketing approach, it’s a one-to-one approach. Account-based marketing makes strategic goals for specific target accounts in B2B marketing. Although ABM typically is used for brands with oodles of employees (think 1000+), you are probably incorporating elements of this into your marketing strategy without even realizing it! It helps teams to: Engage higher value opportunities earlier in the sales process Align sales and account management strategies with your strategic marketing initiatives Maximize your return on investment (ROI) and value from your marketing campaigns. Let me guess - you have done at least one of those things? Awesome! Now let’s take it to a new level of importance. If your past or present marketing campaigns ar...