Health and Education

Sales and marketing alignment is a struggle that organizations have been battling for years. The primary focus of a marketing department is to generate leads, while the sales team is responsible for turning those leads into customers. In Business Utopia, the marketing and sales teams would work in tandem, aligning their roles and goals to ensure that ROI becomes a joint responsibility. But in reality, it doesn’t always look that way. It’s an interesting dynamic between the two teams. One of the top complaints about a sales team is that they don’t think the marketing team is capturing enough leads (or at least enough quality leads). And the marketing team often feels like the sales team isn’t working hard enough to send their leads down the sales funnel.  There has got to be a better, more efficient way to align sales and marketing teams.  Question: How can every individual on both teams believe that themselves and their teammates are pulling their weight as a team player?...