Health and Education

When you held your tiny infant in your arms, you wished all the best for their future: success, friendship, health, and joy. But eventually independence, rebellion, stressful life situations, behavioral issues, or emotional stressors set in. And here you are now, overcome with emotions centered around your struggling teen. How can I help my son with his depression and anxiety? What can I do to get my daughter to speak to me? I don’t understand why my teen behaves/reacts this way. How did I not see this coming? Where did I go wrong? What now? We are here to help. Our team at   Blue Ridge Therapeutic Wilderness   helps your child overcome their obstacles while participating in our intentional, safe, and life-changing program. We can offer both your troubled teen and your family a pathway for hope, change, and healing. But right now we’re just going to provide you, an overwhelmed parent of a struggling teen, with some wisdom for the moment. The 5 Non-Negot...

Have you heard of account-based marketing (ABM) before? (It’s also known as key account marketing) Whether those are familiar letters or sound like a foreign language, ABM is simple. These are the basics: instead of a one-to-many marketing approach, it’s a one-to-one approach. Account-based marketing makes strategic goals for specific target accounts in B2B marketing. Although ABM typically is used for brands with oodles of employees (think 1000+), you are probably incorporating elements of this into your marketing strategy without even realizing it! It helps teams to: Engage higher value opportunities earlier in the sales process Align sales and account management strategies with your strategic marketing initiatives Maximize your return on investment (ROI) and value from your marketing campaigns. Let me guess - you have done at least one of those things? Awesome! Now let’s take it to a new level of importance. If your past or present marketing campaigns ar...

Sales and marketing alignment is a struggle that organizations have been battling for years. The primary focus of a marketing department is to generate leads, while the sales team is responsible for turning those leads into customers. In Business Utopia, the marketing and sales teams would work in tandem, aligning their roles and goals to ensure that ROI becomes a joint responsibility. But in reality, it doesn’t always look that way. It’s an interesting dynamic between the two teams. One of the top complaints about a sales team is that they don’t think the marketing team is capturing enough leads (or at least enough quality leads). And the marketing team often feels like the sales team isn’t working hard enough to send their leads down the sales funnel.  There has got to be a better, more efficient way to align sales and marketing teams.  Question: How can every individual on both teams believe that themselves and their teammates are pulling their weight as a team player?...