Health and Education

Have you heard of account-based marketing (ABM) before? (It’s also known as key account marketing) Whether those are familiar letters or sound like a foreign language, ABM is simple. These are the basics: instead of a one-to-many marketing approach, it’s a one-to-one approach. Account-based marketing makes strategic goals for specific target accounts in B2B marketing. Although ABM typically is used for brands with oodles of employees (think 1000+), you are probably incorporating elements of this into your marketing strategy without even realizing it! It helps teams to: Engage higher value opportunities earlier in the sales process Align sales and account management strategies with your strategic marketing initiatives Maximize your return on investment (ROI) and value from your marketing campaigns. Let me guess - you have done at least one of those things? Awesome! Now let’s take it to a new level of importance. If your past or present marketing campaigns ar...

Sales and marketing alignment is a struggle that organizations have been battling for years. The primary focus of a marketing department is to generate leads, while the sales team is responsible for turning those leads into customers. In Business Utopia, the marketing and sales teams would work in tandem, aligning their roles and goals to ensure that ROI becomes a joint responsibility. But in reality, it doesn’t always look that way. It’s an interesting dynamic between the two teams. One of the top complaints about a sales team is that they don’t think the marketing team is capturing enough leads (or at least enough quality leads). And the marketing team often feels like the sales team isn’t working hard enough to send their leads down the sales funnel.  There has got to be a better, more efficient way to align sales and marketing teams.  Question: How can every individual on both teams believe that themselves and their teammates are pulling their weight as a team player?...

What a valuable, purposeful and honorable position you are in! Whether you’re a parent, family member, teacher, therapist, or friend,  you have the opportunity to change a teen’s life!  Perhaps you’re raising a pre-teen that has a wild side. Maybe you’re a teacher who wants to impact the students that spend most of their time with you. You might be a caring relative or family friend who understands the influence of positive relationships.  You can change a teen’s fuature! What are the risky behaviors that teens engage in?  The most common are sexual activity, substance use, illegal behaviors and dangerous driving . You can view a more comprehensive and detailed list from the CDC  here , which includes things like suicide and abuse. If you’re concerned about your teen’s future, here are a handful of practical, applicable ways to prevent risky behaviors. Be relational. Adolescents who live with and get along well with their parents are less likely to ...

When you held your tiny infant in your arms, you wished all the best for their future: success, friendship, health, and joy. But eventually independence, rebellion, stressful life situations, behavioral issues, or emotional stressors set in. And here you are now, overcome with emotions centered around your struggling teen. How can I help my son with his depression and anxiety? What can I do to get my daughter to speak to me? I don’t understand why my teen behaves/reacts this way. How did I not see this coming? Where did I go wrong? What now? We are here to help. Our team at   Blue Ridge Therapeutic Wilderness   helps your child overcome their obstacles while participating in our intentional, safe, and life-changing program. We can offer both your troubled teen and your family a pathway for hope, change, and healing. But right now we’re just going to provide you, an overwhelmed parent of a struggling teen, with some wisdom for the moment. The 5 Non-Negoti...

Therefore all staff members participate in a minimum of 80 hours of initial staff training until the Executive and Field Directors believe they are proficient in the following skills: Instruction in safety procedures and proper equipment usage (fuel, fire, life protection) Instruction in emergency procedures like medical, evacuation, weather, or fire Basic first-aid Navigation skills (map and compass use for navigation) Local environmental precautions (terrain, weather, insects, poisonous plants) Planned response to adverse situations or emergency evacuations Counseling, teaching, supervisory skills, leadership, leadership, communication, relational skills, and wilderness hard skills Managing, preparing, and conserving water, food, and shelter Low impact wilderness expedition and environmental conservation skills Group management (containment, control, safety, conflict resolution, and behavior management) Sanitation procedures; water, waste, food, etc. Report writing, inc...

At Blue Ridge, we are dedicated to   Whole Family Support  and believe in Family Systems oriented treatment . Led by our seasoned and compassionate clinical and family support teams, Blue Ridge Therapeutic Wilderness provides the most effective and clinically integrated family experience, which contributes to foundational transformation in teens and their families. Transforming core dynamics for families occurs through the utilization of individualized clinical treatment, together with intensive family-focused support, and whole body health and wellness. As we continue to evolve, we adhere to our commitment to provide the most comprehensive, integrated family support by welcoming two Family Therapists to our treatment team. We are proud to announce the addition of  Kayla Davenport, MS  and  Elizabeth Newton, MS, MFT  to our Family Support Program. They have spent a great deal of time training with our clinical team and spending time in the field...